Most people will recall having one of those brief moments from time to time when an unexpected insight suddenly appears and the world changes. It happened recently when I read an obituary for Joy Lofthouse who’d passed away in the UK at age 94. Back in 1943, when she was working as a 20-year-old bank cashier, she’d responded to an advertisement in the Aeroplane magazine. The Royal Air Force (RAF) was looking for women to train for the Air Transport Auxiliary (ATA). Despite fierce competition her application was successful and she went on to become one of 164 female pilots during the Second World War who undertook the vital task of ferrying military planes around the UK from one air base to another. Here’s a direct quote from the piece:
Many people seem to think that tackling the big issues of the IT revolution is a demanding occupation requiring considerable expertise. While there’s some truth in this view, it does not mean that individuals are helpless – far from it. Throughout history oppressive systems of any kind survived only because large numbers of people provided passive assent. In the case of the current Internet the vast majority may well continue to hand over their rights – and subject themselves to pervasive surveillance – in return for what they perceive as ‘free’ services for some time. The counter meme that ‘if something is free you are the product’ has yet to achieve broad acknowledgement, but this could change. It’s worth remembering that the use of ‘suboptimal’ Internet enabled services was never presented as a truly free choice in the first place. It came bundled with skilfully hidden costs and penalties some of which are only now becoming clear.